Arilson Paiva | Technical Marketing Director
- Languages: English, Portuguese, Italian, Spanish (In progress)
- Education: Bachelor of Information Systems
- Digital Marketing | Online Sales Expert
I specialize in Go-To-Market execution and AI-driven product development.
With over two decades of experience, I have honed my skills in the realm of branding and multimedia digital projects, fostering a journey that began as a UX designer and culminated in my role as a Digital Marketing Director.
My expertise encompasses a wide spectrum of disciplines, including Paid Traffic management, SEO optimization, Web design, Product design, Graphic design, Packaging design, and Visual Identity development. Throughout my career, I have seamlessly navigated through various roles, each contributing to my holistic understanding of the digital landscape.
Core Pillars of Expertise
Strategic Leadership:
Managing global brands and hybrid teams.
Growth & Performance:
GTM Planning, Market Research, Brand Identity.
Technical Design:
UI/UX, Figma WordPress development, and multimedia creation. Adobe Photoshop, Illustrator, InDesign, Multimedia Design
The Growth Architect
Vibe Coding from Scratch: Rapidly building and deploying SaaS tools and MVPs using AI-assisted development.
AI Agent Deployment:
Creating autonomous agents to handle lead nurturing and customer workflows.
Omnichannel Execution:
Managing 360 digital campaigns across SEO, PPC, and social media. Optimizing e-commerce visibility on platforms like Amazon.
Experiences
Marketing Director | 2am.Tech
Led the strategic repositioning of 2amTech from IT consultancy to a long-term technology partner, launching the brand concept “Tech Evolution” to strengthen B2B market positioning.
Built and scaled the marketing structure from the ground up — expanding the team, implementing a performance-driven content framework, increasing production output by 150%, and driving consistent organic growth across channels. Developed six lead magnets and strengthened SEO through strategic content expansion.
Spearheaded the rebranding and launch of Rolespilot, structuring its entire marketing operation and doubling team capacity to support accelerated growth. Directed brand presence at five major B2B expos, implementing lead capture systems and aligning marketing with SDR follow-up.
Led website restructuring (hardcoded to Webflow), activation campaigns across LinkedIn and Captera, GTM re-parameterization, CRM unification, and full acquisition funnel integration.
Managed a 12-person team (including agencies), restructuring operations into Acquisition, Content, and Web Analytics to improve performance tracking, scalability, and operational efficiency.
Marketing & Growth Lead
Led acquisition email outreach campaigns focused on attracting qualified Experts to the platform, defining the Ideal Customer Profile (ICP) and structuring the full funnel journey from first visit to completed signup.
Owned the complete content strategy, establishing the editorial direction for social media and overseeing all branded merchandising materials. Represented the company through presentations to local professional groups to strengthen brand awareness and community engagement.
Launched a dedicated division for Portuguese-speaking professionals, expanding market reach and supporting international growth.
Collaborated closely with product and development teams, contributing strategic insights and optimization recommendations for both backend functionality and frontend user experience to improve conversion performance and platform usability.